So how exactly did Once Upon a Farm come to be? Jennifer co-founded the company in 2015 because she struggled with making her kids' lunches like the rest of the world. "As a mom with three kids, I have three lunch boxes to pack each day and understand the problems that must be solved with serving fresh food to young children," she told Living Maxwell magazine in a 2017 interview. "My mother made every single meal for me, and I have always been a big believer in staying connected to the earth, which grows our food."
And it's clear that Once Upon a Farm prides itself on quality. Every ingredient that goes into each pouch is certified USDA Organic and sustainably grown.
Another plus for moms and dads: there are options for older kids, too. Little ones start on baby food — broken into age-based stages 1, 2, and 3 — before graduating to the toddler-aged options that are packed with "protein and fibre to keep them filled and fuelled for every adventure." There are also four smoothie options designed for kids that have no added sugar and are dairy-free.