With all the will in the world, some women just won't have the time or inclination to use tummy butters, stretch mark oils, and other baby beauty products on a daily basis, and that's OK. But pregnancy can wreak havoc on the skin and it often gets itchy, so if you have a friend who is a real "less is more" kind of girl, treat her to Lush Ro's Argan Body Conditioner (£18). It's applied in the shower, just like hair conditioner, so it's a super quick and convenient way to keep that itch at bay, even when time is tight. Needless to say, this will also be a huge hit post-pregnancy too, because few people with a newborn have time to muck about with body lotion!