After reading a study on how Black girls think that white dolls are prettier, Dr. Lisa, the founder of The Fresh Dolls, launched her own inclusive line.
"I knew then and there, that I had to change my life's focus. What I once thought was success, no longer motivated me," says The Fresh Dolls website. "There was no way I could sit comfortably behind my desk as our young girls believed the lie that their skin tone was not beautiful."