Coco'Pie founder and CEO Shantae Pelt started her company with the goal of representation in mind in 2011. Dedicated to giving her daughter more options of clothing with Black girls on it, her brand was born.
"Our goal at Coco'Pie Clothing is to show black girls how beautiful they are by placing their awesomeness front and centre on our shirts!" says its website. "As a family run apparel company, we understand how much representation matters and want it to be normal for black girls to see images of themselves in a positive way, every day."