Best Beauty Products of July 2018
These Are the Best — and Least Expensive — New Beauty Products of July
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
We get it — your two-week-long soul-searching trip to Phuket, Thailand, won't pay for itself. Luckily, you can still keep up with the latest beauty launches without maxing out a credit card. We tested hundreds of new makeup, skin-, and haircare items and hand-selected the ones worth your precious moolah.
Olay Foaming Whip White Strawberry & Mint Body Wash
"I'm not a shower singer, but I do like blasting music while I scrub. My preferred jam is 'Whip It' by Devo because I am an amped-up, high-powered New York City stockbroker from the '80s, apparently. What better to pair my shower soundtrack with than the new Olay Foaming Whip White Strawberry & Mint Body Wash ($5)? Besides smelling like candy land, this mousse builds up to a fabulous lather. I use it after a long run to scrub away sweat and grime, and it makes me feel so clean." — Alaina Demopoulos, junior writer, Beauty
Flesh Fleshy Lips in Chew
"When I want to know if someone is a true beauty connoisseur, I ask them about Linda Wells. You see, she is akin to the godmother of beauty editors, having been the founding editor in chief of Allure. Wells created and launched Flesh this month, a vast lineup of cosmetics meant to enhance and suit every skin tone. While I'm enjoying a little of everything, I've kept the Fleshy Lips in Chew ($18) by my side. It's a shade that accentuates my natural colour without creating stark lines. I'm always a little unsatisfied when I wear lipstick because I feel like I'm not always happy with my lip shape and the way lipstick typically feels. This shade enhances the shape I have, while the texture feels like a second, softer skin. And the bullet has a unique design so that I can apply it in the back of a Lyft without a mirror and still look like a damn queen." — Kirbie Johnson, senior reporter and host, Beauty
Beauty by POPSUGAR Eye Sorbet
"OK, I'm guilty. Before taking this job, I had never tried a single product from Beauty by POPSUGAR's lineup of 82. Huge. Opportunity. Missed. The Eye Sorbet ($15) should have been in my makeup bag all along — not only is it available in a sparkly pink colour that yields a surprisingly bold pigment payoff, but it also comes with a spoon so you can scoop it like ice cream. If there were a squealing emoji, I'd insert it here." — Kelsey Castañon, senior editor, Beauty
Amika Phantom Hydrating Dry Shampoo Foam
"I've been addicted to Amika's dry shampoo for years, and my favourite Brooklyn hair brand keeps landing more real estate in my beauty cabinet with its innovative launches. The new Phantom Hydrating Dry Shampoo Foam ($25) squirts out like a mousse (hello, '80s!), makes your hair look and feel freshly washed, smooths frizz and flyaways, and doesn't ruin your blowout (or in my case, my flat-ironed straight roots). I'll be using this miracle product to extend washes all Summer." — Joanna Douglas, senior editorial director, Native
Urban Decay Born to Run Vice Lipstick in Ready?
"Not only does the packageing of the Born to Run Vice Lipstick ($18) inspire some serious wanderlust, but the hues are equally as beautiful. I've been loving swiping on a sheer, metallic rose shade called Ready? for an easy bold lip hue." — Sarah Siegel, assistant editor, Beauty and Shop
China Glaze OMG Collection Nail Lacquer in DV8
"2008 was the year I began my horrid nail-biting habit; it was also the year China Glaze was founded, giving me affordable polish that would last through my picking. Ten years later and my cuticles are still a mess, but my nails look fine as hell when I wear this China Glaze OMG Collection Nail Lacquer in DV8 ($8, out July 1). The holographic sea blue is a nice deviation from Summer pinks and reds, and I can go about a week and a half without needing to reapply." — AD
Jouer Limited-Edition Powder Highlighter in Celestial
"I flush easier than a commode, but I still wear blush because spray tans — a treat I refuse to give up — work similar to a concealer on my flushed cheeks. One thing I've been doing that takes my blush to the next level? Applying a pink highlighter like Jouer Limited-Edition Powder Highlighter in Celestial ($24) on the apples of my cheeks and blending it all the way up to my temple. When the light hits, it gives my cheeks a natural, just-been-chased-around-the-playground glow." — KJ
Pinrose x Sephora Collection Clever Devil Scented Lip Shimmers
"These Pinrose x Sephora Collection Clever Devil Scented Lip Shimmers ($28) are perfect for midday lipstick tszuj-ing. I love to apply the shimmering violet, Wild Child, over a matte red around 2 p.m. when the pigment has transferred from my lipstick to my sandwich. It's not really a gloss because it's pretty weightless, but the tiny bit of coverage is just enough for sweltering days when you don't want to look like you tried too hard." — AD
MVRCK Skin Tonic
"Some people hoard lipsticks; I own 37 face mists. Oh, wait, make that 38. I just started using Skin Tonic ($17), a citrusy mist from the new grooming brand MVRCK. I use it to perk up my visage when I'm stressed and not hiding it well. If you shave your face, you can use this postrazor to keep things soft. I've sprayed it on bikini-line ingrowns, and it's helped to keep my nether region's follicles from rebelling against me." — AD
No7 Restore & Renew Face & Neck Multi Action Serum Boost Sheet Mask
"I fell in love with No7 when I studied abroad in London, where the brand is a staple in Boots department stores. Its affordable Blemish Defence Serum was there for me when no one else was, and even I could buy it on my unpaid internship's nonsalary (ah, memories). Years later, No7 has migrated to the US in a British Invasion that means more to me than the entire Beatles discography ever could. Now I'm older, and while I still worry about acne, I'm also looking for some mean antiageing products. These new sheet masks ($6) lift and sculpt my skin just as well as the spa treatments I should be getting every week if I weren't so gosh darn busy. Hyaluronic acid plus vitamins A and C work to brighten up dark spots, too." — AD
