Dove is Helping to Fix Female Representation in Media in a Huge Way

Dove has long been known for its inclusive Real Beauty campaign which features models of all sizes and backgrounds, but now the brand is taking its ethos one step further with their latest campaign, Project #ShowUs. In a video posted on YouTube, the brand announced its new project that aims to create the world's largest photo library created by women and non-binary people so that media and advertising have access to stock photos that represent all women.

According to the brand, 70 percent of women don't see themselves represented in the images they see every day. With this project, Dove aims for authentic representation and is enlisting women from 39 countries to create images free of digital distortion and sets. The brand also partnered with Girlgaze (a tech company and creative agency) and Getty Images (one of the leading distributors of images) to execute this project.

The best part is that if you can be a part of the movement as well. If you share your image on Dove's website your image could become part of the project as well.

Check out the video, above.