Skip Nav
Hair
In Honour of "Januhairy," 5 Women Explain Why They Don't Shave Their Body Hair
Award Season
The Genius Way Julia Roberts Repurposed Last Week's Manicure For the Critics’ Choice Awards
Award Season
Lady Gaga Did Something Totally Unexpected With Her Beauty Look on the Red Carpet
constance wu
Wait a Minute, Constance Wu Has a Fringe and It Looks Hot
Award Season
Sandra Oh Is the Only Person We Know Who Can Pull Off a Tightly Curled Fringe

Olaplex Won the Lawsuit Against L'Oréal Smartbond

Olaplex Won the Lawsuit Against L'Oréal in Patent Infringement Case

Photographer: Rima BrindamourProduct Credit: Balenciaga jacket (over), Brand Name Sandy Liang jacket (under)Restrictions: Editorial and internal use only. No advertising, no print.

Olaplex has long been touted by hairstylists and celebs as a must-have for those with colour-treated hair. Even Drew Barrymore sang its praises, saying it stopped her hair from looking like "coughed up bird feathers." The treatment aims to repair the damage of bleach and other dyes with just one use, and when used consistently, minimises the effects of frequent colour processing.

It makes sense, then, that after Olaplex's success, brands would want to create bonding systems of their own. However, Olaplex decided to file a lawsuit in the UK against L'Oréal's Smartbond for patent infringement more than a year ago — claiming that the latter company stole Olaplex's ingredients for its "Bond Multiplier," which were shared confidentially during meetings of a potential acquisition between the two, to create its own alternative — because its sales were directly affected. Now, it appears the court has finally reached a decision on the matter.

According to Reuters, The UK High Court dismissed 10 claims filed by Olaplex, but did rule in favour of the company on one in relation to the ingredients and formula. It has not yet been decided whether the court will grant an injunction, which may mean L'Oréal has to reformulate or remove the product from shelves.

ADVERTISEMENT

L'Oréal strongly disagrees with the claims, and has said, "we will be applying for permission to appeal."

Image Source: POPSUGAR Photography / Rima Brindamour
From Our Partners
Januhairy 2019
Lady Gaga Beauty at the 2019 Critics Choice Awards
Emmy Rossum Hair at the 2019 Critics Choice Awards
Zac Efron Platinum Blonde Hair 2019
David Bowie Nail Art
Rowan Blanchard Pixie Cut 2019
Kris Jenner Hair January 2019
Lush Valentine's Day 2019
Ariana Grande Pink Glossy Lips
Taylor Swift Ariel Hair
Haircut Trends 2019
Oribe Dead
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds