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Barbie Movie Hair and Makeup: Behind the Scenes

7 Juicy Beauty Details to Look Out For When Watching "Barbie"

Barbie Movie Hair and Makeup: Behind the Scenes
Image Source: Warner Bros.

Ever since word got out about Greta Gerwig's "Barbie" film, it's been impossible to avoid the blonde-haired doll. With a star-studded cast featuring Margot Robbie, Ryan Gosling, Issa Rae, Nicola Coughlan, Dua Lipa, Emma Mackey, and Kate McKinnon, just to name a few, we've been completely immersed in the pink-toned world of Barbie Land for the last two-plus years. Now, the movie's release is finally here.

For longtime Barbie fanatics whose core memories include sitting cross-legged on the floor with a variety of Mattel dolls scattered around them, the movie drums up almost as much excitement as finding the latest Dreamhouse under the Christmas tree. And that's exactly the type of energy director Gerwig put into the project. As a self-proclaimed Barbie girl herself, she left no detail untouched. Of course, she didn't do it alone. She had an amazing crew to help bring her dream to life, including the film's hair and makeup department head, Ivana Primorac.

Every aspect of the looks for the various Barbies and Kens went through Primorac, from their hair and makeup down to their nails. As a fan of Barbie, "we originally concentrated on trying to find the way to actually replicate the dolls," she tells POPSUGAR. However, she admits that at first, her team "didn't really understand what would make a doll." They tried to re-create its plastic skin only to come to a realisation: "The dolls are perfect and beautiful in the child's mind." So they changed their approach. "I realised that we have to make each Barbie the most perfect version of herself to create these dolls."

"I realised that we have to make each Barbie the most perfect version of herself to create these dolls."

From there, they began creating a unique and fresh look for each character heavily influenced by Mattel's creations. This was a big ask, given the sheer number of actors in the film and costume changes that came with each one, but she was up to the challenge. Mattel gave her a complete catalogue of every Barbie ever made since its invention in 1959. "We had to hit the ground running," she says.

Ahead, Primorac goes into more detail about the different Barbie looks you can expect to see in the film, including Robbie's, McKinnon's, and Lipa's. Plus, she also shares how the doll's packaging influenced the costume changes and the one tiny detail consistent with every actor.

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