The Cult Beauty Advent Calendar has arrived, and in case you needed one, please take this as your sign to treat yourself to it — we promise you won't be disappointed.
After its two sell-out calendars in 2020 and 2019, we honestly didn't know how Cult would top the calendar this year, but boy, has the brand outdone itself. After the challenging year we've all had, Cult Beauty decided that 25 gifts simply wasn't enough. The 2021 Advent calendar contains 38 gifts and has a combined worth of a staggering £975. Brands featured include Youth to the People, Supergoop, Augustinus Bader, Summer Fridays, Sunday Riley, and so much more. In keeping with the Cult Beauty Advent calendar tradition, one lucky person will find a golden-ticket gift card hidden inside their calendar to spend £1,000 at Cult Beauty.
Cult Beauty is donating £40,000 from sales of the Advent calendar to the Beauty Backed Trust, an organisation set up during the pandemic to support beauty-industry workers impacted by COVID-19. What's more, Cult Beauty is also working with Climate Partner, a mission set up to support improving the lives of people, animals, and the biosphere through climate action by planting one tree for every Advent calendar sold.
The Cult Beauty Advent Calendar (£215) is a fast sell-out every year, so make sure you're signed up to the wait list now.