About the Brand
Inspired by street style, 3ina (Mina) is the brand to turn to for bold colours and experimental trends. The flagship store in London's Covent Garden is a meticulously tidy haven of colour, and it's impossible to leave without snapping up at least one little luxury (especially as prices are so reasonable). Look out for special collections, like the current UV range.
Where to Shop
Online in-store in Covent Garden, or at Selfridges.
What to Try
The Pen Eyeliner (£7.95) is the bestselling product, but we have a soft spot for the creamy, sparkly, Cream Eyeshadow (£8.95), which comes in 18 colours, from soft taupe to bright yellow.