While your bedtime look may not be so hot, you've probably accepted that your significant other will still love you makeup-free, blemish cream, and all. But if you were a wife in the 1950s, you had to live up to some pretty stringent standards. In a scene at the beginning of the show, we see Midge (aka Mrs. Maisel) get into bed with perfectly coiffed hair and a full face of makeup. Once she's sure her husband is asleep, she sneaks off to the bathroom to put her hair in curlers, remove her makeup, and apply face cream. Hours later, she strategically wakes up to wash the cream off her face, reapply her makeup, and ensure her hair is perfectly in place all before her husband's alarm rings. We later see Midge's mother perform the same exact routine, while also taping the edges of her eyes to prevent them from sagging overnight. Talk about a high-maintenance (and seemingly ridiculous) ritual!
These scenarios aren't too far-fetched, though. According to a 1952 article from The Sydney Morning Herald titled "Beauty For Young Marrieds: Here Is Your Routine For Good Grooming!," women were advised to pin their curls and cover them with a net to be "pretty to-night and pretty to-morrow." Women were also expected to apply "complexion milk" aka cold cream at bedtime to wake up with supple, wrinkle-free skin. Given that housewives were always expected to be "fresh-looking" around their husbands, it doesn't seem unlikely that most women were never seen without makeup on, either.