The yellow-gold box and large yellow tub stand out in a lineup of products, both on a shelf in stores and on your bathroom vanity.
For starters, there's the "BRAZILIAN BUM BUM CREAM" stamped on the front of the packaging, which is instantly intriguing (for obvious reasons). The bright, tropical colors make it feel vacationy even before you scoop out the sweet stuff inside. The oversize white cap unscrews to reveal a pot of pale yellow cream with a sugary caramel scent that is noticeable but not cloying. It may be too sweet for some, but for others the soft, warm smell will become part of the addiction.
While the name leads you to believe it's strictly for your behind, I can use extra hydration and firming in a few additional areas, so I slathered it on neck to toe — and I'd highly recommend everyone else do the same.