How to Pronounce Beauty Brand Names
How to Pronounce Every Beauty Brand You're Too Afraid to Say Out Loud
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How to pronounce: BEE-leef
Claim to fame: After debuting under the eyes of models like Ashley Graham and Gigi Hadid during Fall 2017's New York Fashion Week, the Belif Moisturising Eye Bomb ($38) shot to the top spot of Sephora's best-selling list.