How to Pronounce Beauty Brand Names
How to Pronounce Every Beauty Brand You're Too Afraid to Say Out Loud
45
How to pronounce: Way
Claim to fame: Lob inventor and Kardashian glam squad ringleader Jen Atkin founded Ouai in 2015 with the launch of Wave Spray ($26), a styling spritzer that makes it ridiculously easy to get that coveted beachy look even if you're living that landlocked life.