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Courtney McCullough

Courtney McCullough, model

How Gender Can Be Fluid

"I identify as an androgynous woman. As a child, though, I was gender fluid and didn't explore traditional femininity until I was 16. I realised it made no sense to me, but I suppressed my true identity out of insecurity and shame. Realising that this shame was projected onto me by adults, other kids, the media, and marketing, I decided I had to own my identity and not let anyone take it from me. "

On Beauty Marketing Done Right

"Brands' casting choices should represent gender, ethnicity, physicality, ability, age, and gender fluidity. For example, CoverGirl having Ellen Degeneres as a spokesmodel is a wonderful idea, and I would love to see more nonheteronormative people represented in marketing campaigns. When I see long-haired, feminine-presenting women as the face of practically every beauty and cosmetics brand, I don't necessarily believe the product isn't for me, but it is isolating. As an androgynous woman, I do not represent traditional femininity, but I enjoy wearing makeup, and I'm not the only one."