Why Genderless Beauty Marketing Matters
"I specifically remember the campaign for Calvin Klein CK2 ($55) — a scent I wear all the time — and how the entire focus of that campaign was androgyny. This was a perfume intentionally marketed to both men and women (and presumably genders in-between and outside of those two as well). I really appreciated that, because at the time the approach was so rare, but so relevant to my experience."
What Brands Get Right — and What They Could Do Better
"I love buying new hair products and trying new styles, but honestly the 'men's' and 'women's' lines do the same thing so the separation is arbitrary. I understand that the beauty industry is an industry — it exists for companies to make money. Most people don't even know that nonbinary people exist, let alone have any idea how to market to us. As upsetting as it is, people outside of the male/female binary are often considered outsiders, especially by big companies that don't want to alienate their very traditional customer base. Hopefully with time and education, nonbinary identities will be as well-represented, understood, and marketed to as binary ones."