In 2014, a then-19-year-old Jenner landed a massive beauty deal with Estée Lauder, which was reportedly worth around $1 million a year. A collection of 82 makeup products followed under the brand Estée Edit, with its first-year sales projected to reach $60 (£46) million. The line was discontinued in 2017, but not without fanfare — Jenner's lipstick shade "Restless" was so popular, it sold out in just three days.