I find red lips effort. I always want a red lip but think "can I be bothered with the upkeep?" and nine times out of 10, the answer is no. Until I found Buxom Power Plump Lip Balm in Fiery (£15), which gives an incredible red lip shade (the colour payoff is even better than the swatches) with a balmy finish. Oh, and it plumps. Winning! — TC