Starrr's social media footprint and reputation are almost scratch-free. When it comes to intentionally stirring the pot, though, he suggests that's not his bag.
"I'm not growing at light-speed ahead," said Starrr. "[But] I'm able to build a relationship and following without having scandal or drama. I'm able to develop quality content that's evergreen, that I can look back on and be proud of."
The effort has paid off. Starrr currently touts 8 million subscribers and followers on YouTube and Instagram combined. Google Social Blade, an analysis tool that measures influence for several platforms, estimates his monthly earnings can range, currently, as high as $29K per 7 million views a month on his channel. He amasses, on average, 80K new subscribers a month. This is largely part of his strategy. He doesn't align himself with every brand that reaches out; it goes back to authenticity. This also translates to his social strategy: he's not posting just to post. Instagram advises posting more is better when it comes to building a following, but for Starrr, it's more of a way to connect with fans.
"A social platform is like an animal," said Starrr. "You have Instagram, Snapchat, YouTube. You've gotta feed the animals. If you go to the zoo and the animal is sleeping, the audience is bored, and they don't want to go back to the zoo or that exhibit. But I'm only the zookeeper."
As far as posting, it's become routine now. "It's not goal-oriented. That's the job: you gotta clock in. You take your lunch. You do your work."
Image Source: Getty Images / Chelsea Guglielmino