Starrr has a lot more to give back to up-and-coming artists. After meeting a few microinfluencers at Benefit Cosmetics's Brow Camp, in which he was a judge, he took on a handful of them to help guide their career paths. "As an entrepreneur, the value in the industry has been really important to me," he said. "When I was a makeup artist, I was always concerned about the economics. I was like, 'How much shall we charge?' or 'How much do you actually deliver for that cost?' In my career, it's hitting me: I've done so much. I've been on television. I've been on red carpets. I've had this immense, massive campaign. I've done everything one can wish or want as a beauty creator. And for me, to pass on this expertise, this intel, this knowledge to someone that's upcoming, and protect them at the same time, that's what I love."
Thus, the Beauty Coop was born, and it all goes back to Starrr's maternal instincts. "I call it the Beauty Coop because I'm like the mother hen. I think it's a stupid analogy, but it makes sense: if my clients are laying eggs — good eggs, not scandalous eggs — then I can take the eggs to the farmers market and pitch them to brands and say, 'Hey, look. My chicken, Zack or Cole, laid five eggs. They're great Instagram posts, and they're viral.' I told them that if you're not laying eggs, then you're out."
Starrr has money where his mouth is. After meeting creator Zackary Vang, he brought him on as a client and set him up with filming equipment, including a new camera and a set of lights. "He surprised me for my birthday," Vang said. "I was overjoyed and overcome with emotion. It was completely unexpected, and I am forever grateful to Patrick for that. He's always said from the day we met that he believes in me and sees me being a 'Starrr,' so that really has motivated me to push even harder for what I want in this industry."