Best Beauty Brands 2018 Editor Picks
The Results Are In: These Are the Best Beauty Brands of 2018, According to Editors
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"Huda Beauty really brought it in 2018. It felt like founder Huda Kattan launched exciting new products every week, while taking risks (fragrance!) and staying true to her roots (baking and setting powder!). It's impressive to watch a female founder like Kattan build a formidable empire with grace: She even founded the HB Angels, an investment fund for other entrepreneurs (particularly female) like herself. My top pick is the new Huda Beauty The New Nude Palette ($65), but I can't bring myself to do more than just stare at it — it's too stunning." — AP