SK-II Future X Smart Store
Could the Future of Skincare Shopping Eliminate the Need For In-Store Beauty Consultants?
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The brand chose to show their innovation at CES in hopes of potentially partnering with other tech-savvy brands to help bring it to life. "We are not a tech company, so it's an obvious question: why are we at CES? We've not created this technology, but we are able to transform this technology into experiences that can really change the beauty shopping experience," said Seth. "On one side, it's going to showcase to the other tech companies what the possibilities are, but for us it's an opportunity to create new partnerships."
Unfortunately, there are no concrete plans to bring the Future X Smart Store to life as a brick and mortar in the United States, but the brand does have big plans to expand into retailers. "It's something we just started, we are dabbling with it," said Seth. "In the next six months, we have a massive plan across Asia and the U.S. in terms of how we expand. Sephora Asia is super excited with what we are doing, so they are really looking for us to expand across Asia. So you'll see a lot of this technology going into the stores."