If you're after that perfectly effortless no-makeup makeup, look no further than RMS Beauty. Beyond using cruelty-free and non-toxic, organic ingredients, the brand is all about a less-is-more beauty look. The Living Luminiser might be a cult-favourite, but don't overlook the multi-tasking RMS Beauty Un Cover-Up ($36), which has nearly 5 stars and 200 reviews on Amazon. Our editor raves about it!