Say goodbye to the clean-girl aesthetic and make room for "marinated" makeup. Marinated makeup, also known as "Tumblr" makeup, is all about edgy, grungy beauty that looks like you slept in it. The trend typically features luminous skin that looks almost greasy, paired with heavy, dark eye makeup.
"Basically, the clean girl has traded in her lip oil and mascara for smudgy eyeliner and lipstick," beauty influencer Victoria Lyn proclaimed in one viral TikTok video explaining the newly popular aesthetic.