Gen Z Beauty Brand Founders
The Gen Z Entrepreneurs Taking the Beauty Industry by Storm
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Katie Sones is the 22-year-old behind LipSlut, a line of politically-charged lipsticks (unfortunately not available in the UK). She founded her business shortly after President Trump's inauguration, which took place while she was in university. Sones previously told POPSUGAR that she was inspired to make activism more accessible to others. She created her first product, the F*ck Trump lipstick, which benefits one of eight civil rights organisations of the customer's choosing with each purchase. Since then, she's expanded her line to include three more lipsticks, including one called the Notorious RBG.