IT Cosmetics founder Jamie Kern Lima once told us it took nearly 200 tries to get the IT Cosmetics CC+ Cream SPF 50 ($39) just right, but we'd say the results were well worth the wait. Since its launch in 2013, the product has catapulted to the No. 1 spot for face makeup on both Sephora and Ulta's websites, and boasts nearly 15K reviews across both sites. We Jane Austen-level love it for its sun protection (the highest SPF we've seen in a medium to full-coverage face product) and how it manages to cover up redness better than a coat of Behr paint — without feeling like you're wearing anything at all.
Image Source: Courtesy of IT Cosmetics