We promise we're not just biased: the Beauty by POPSUGAR Be Sweet Tinted Lip Balm ($20) is really damn good (it even won a CEW Award this year). Why? Like a slice of birthday cake, it leaves lips feeling buttery smooth. It sweeps on to create a subtle wash of colour and a shield of protection from the sun with its SPF of 15. "From its soft pink to its juicy fuchsia, it is ultraflattering and perfect for everyday wear," one editor said. We agree, and can't help but want to constantly indulge in it.