For the uninitiated, the helix area is a fancy word for your upper cartilage — a spot Brooks predicts will see a boost this Autumn. "We are seeing statement studs and clusters of multiple studs in the upper ear replace the more expected use of simple hoops around the edge of the helix," she said. "Some of these new piercings are placed in front of those hoops, and that is all the more awesome. They've started trickling in, and I hope that turns into a wave."