"We were inspired by one of my favourite decades: the 70s," said hairstylist James Pecis of the soft, elegant hairstyle at Philosophy de Lorenzo Serafini. "It's a flowing hair look with very natural waves typical of that period." To create the airy volume at the roots, Pecis broke out his GHD Air Hair Dryer (£99) and the brand's Root Lift Spray (£14.50), then adding some soft bends along the face-framing pieces and through the lengths of the hair with the GHD Curve Soft Curl Tong (£129).