"For the VMAs, Joe wanted to go a little bit more rock and roll. He likes a little sheen and shine in his hair, so we used the Johnny's Chop Shop Pomade (£10). And Nick is more classic with an edge, he likes an undone look. I like to use the Fibre (£7) on his hair. It also depends on your hair type. He has a little bit of thicker hair. And then Kevin just has a classic vintage pompadour going on right now, so I'll use the Matt Paste (£7) on him."