If you want incredibly soft hair, turn your attention to the new John Frieda Hydrate and Recharge Deep Soak Masque (£7). For best results (it's more effort but worth it!), apply a generous amount of the mask (though, a little goes a long way) and let soak in for a few hours. After rinsing it out, your hair will feel softer, a little less frizzy, and it will smell delicious.