Ferreira's partnership with Becca marks a first for both parties, but for her, the opportunity to be involved in the beauty industry has been a long time coming — and at a time when it's more important than ever.
"People want to see themselves reflected, or people that they can relate to reflected, in campaigns for the products they want to buy."
"My problem with the makeup industry came when I was modelling," she said. "I started realising that even within spaces that are not clothing-based, it's not inclusive. I don't necessarily fit into the box of what people think is the face of a beauty brand, and I would never see bigger girls or girls with different skin colours in a campaign. It was always the same fantasy that people were selling — it was a lot of 'put the skinny white girl in makeup.' That's what turned me off from a lot of the marketing of beauty brands, but it's lame and nobody wants to see that anymore. People want to see themselves reflected, or people that they can relate to reflected, in campaigns for the products they want to buy, and I've always wanted to work with a beauty brand that includes gorgeous people wearing the makeup."
Shown here: Becca Cosmetics Light Shifter Brightening Concealer (£21)