This month, Frédéric Fekkai relaunches his iconic hair brand at Selfirdges and feelunique.com with cleaner formulas and more sustainable packaging. For example, each bottle is now made from 95-percent repurposed plastic, which is 100-percent recyclable, while every formula is now 100-percent vegan, and silicones have been replaced by naturally-derived, lightweight esters made form plant sources. The initial 14 products to relaunch are from his five iconic ranges: Full Blown Volume, Technician Color, Super Strength, Baby Blonde, and Brilliant Gloss. Shown here is the Fekkai Brilliant Gloss Multi-Tasker (£22), the new-and-improved version of his much-loved Brilliant Glossing Cream, which can be used either on wet hair as a blow-dry prep or a curl-definer, or on dry hair as a shine enhancer and frizz tamer.