Even after a full day at the office, I didn't notice any smudging or flaking — two unfortunate side effects I've experienced with other natural mascaras. Best of all, the non-toxic formula didn't irritate my picky, sensitive skin.
When I took off my makeup, it did require a bit more micellar water than usual to fully remove the mascara ($28) — the formula tends to cling to my under eyes a bit more than some other brands. Still, if that's the price of gorgeous, long lashes, I'll gladly pay it.