M·A·C Cosmetics has announced that its long-standing VIVA GLAM campaign – which supports organisations and programmes providing essential needs and services – will dedicate $10 million USD towards 250 organisations all over the world that are on the front lines helping people at higher risk during the COVID-19 pandemic. One of the charities it's helping in London is Positive East- a support service that will be moving solely to online so it can continue to offer counselling, welfare benefit advice, peer support and psychology services.