After receiving tons of requests from NHS staff dealing with cracked hands and lips, Dr. Paw Paw launched an initiative where they give away two balms to any frontline workers who head to the brand's website (you can also have them sent to a frontline worker if you'd like). But Dr. Paw Paw's support didn't stop there. Instead of using the its social media channels to feature "hero products," the brand is highlighting real-life heroes who are working each day to keep us safe. They've received over 100 nominations thus far (email info@drpawpaw.com to nominate a friend or family member!).