JOAH Wat-a-matte Liquid Lipstick According to Martin, the JOAH Wat-a-matte Liquid Lipstick in Cherry Cola ($7) "makes for the perfect lip stain on so many skin tones." It's highly-pigmented and will give you the most vibrant pop of colour with just one swipe. Image Source: cvs.com JOAH Wat-a-matte Liquid Lipstick in Cherry Cola $7 from cvs.com Buy Now