On the opposite side of the spectrum — and if you're ready for a little more maintenance — the latest white-gold blonde trend is inspired by model and actor Pamela Anderson and her iconic hair colour. Everyone from Dua Lipa and Ciara to Kim Kardashian and Anya Taylor-Joy have tried the look on for size.
What sets this colour apart is its crystal-clear tone. "This bright blonde is achieved with lots of highlights and is left 'untoned' to give a slightly raw, bleached look," Smith says. "This particular shade is best described as white gold: it's not as cool as a silver or ash shade but most certainly not warm enough to be golden. Platinum blonde is high maintenance and expensive to achieve, so this colour trend is best left in the hands of the experienced professional."