#1. Stop celebrating Black makeup artists only when they are attached to a Black celebrity. Do your research. There are tons of other artists in all parts of the industry just as talented.
#2. Black makeup artists do not just do Black skin. Hire us in all situations, your beauty campaigns, your editorials and product development projects.
#3. Normalise Black hands and faces in your ads. Seldom do you see a brand promoting a product and the makeup artist in the print or video ad is Black.
#4. Hire Black artists as leads. Don't rush to hire Black assistants to make sure the models look good. Make sure your lead can actually lead the job at hand.
#5. Same goes for Black assistant, give equal opportunity to artists on all types of jobs. Take a look at their work and not just their social media pages.
#6. It's OK to have more than one Black makeup artist that you work with or have on your team. We're not a quota so you can save face.
#7. While not always an issue, there is no need to overuse Black vernacular and drag culture terms in order to relate to us.
#8. Make sure your photography team knows how to light Black skin. No matter how great the makeup is done, bad lighting ruins it all.
#9. Hire more Black people on your corporate teams, often times they are the lone rangers that cannot be responsible solely for amplifying Black voices and talent.
To view more directives that have been added to the guide by Jaikaran, check out her Instagram post.