Sustainable period products brand, Dame, is paving the way for small emerging brands setting foundations for an ethical future.
The B Corp certification is confirmation of Dame's founding belief, "that to make a lasting and effective positive impact on a global scale, we need to harness the power of business. Tackling social and environmental issues should not be a choice for business, it's a must," says Celia Pool, Dame's co-founder.
Dame's company pillars highlight how they are pushing for change: They are "rethinking resources," and focusing on reducing and reusing materials by creating the brand's (and the world's) first reusable tampon applicator. They are "supporting women's health and wellbeing", which they do not only through ensuring the tampons are made from 100 percent cotton, but also by helping to end period poverty, which unfortunately is still quite prevalent in the UK. And lastly, after learning only 22 percent of the UK's designers and 11 percent of engineers are female, Dame continues to strive for gender parity not just within the company, but its suppliers, too.
Key B Corp Highlights for Dame:
- Uses 100 percent organic certified cotton
- Aims to eliminate 15 percent of the 1.3 billion tampon applicators that end up in landfill or in oceans by 2022
- Lobbied the government and donated products to Rethink Periods