Unlike my other face washes, this product is applied on dry skin. As I'm rubbing it in, I can tell when I'm targeting spots that feel particularly oily (vs. possibly feeling the added water I put on my face instead). The white leaf tea water inside makes it gentle and moisturising, and there's no skin-drying lather either.
What stands out most of all about this Laneige cleanser is its unique consistency. As you can see in the video, it's thin but not completely watery. It's called a milk oil, but I'd say it's much thicker than milk and less greasy than oil. The closest comparison I can think of is a very thin pancake batter — not that I've ever smeared that on my face — but I'd estimate this lands somewhere between a gentle cleansing milk and a hydrating cleansing oil. My skin feels softer when I rinse with warm water, and so hydrated that it's as if I'd already put on a cream or facial oil afterwards.
Image Source: POPSUGAR Photography / Morgan Ashley Parker