4 Gen Z TikTok Stars Taking Over the Beauty Industry
Are TikTok Stars the New Wave of Celeb and Influencer Ambassadors in the Beauty World?
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Emma Chamberlain made a name for herself on YouTube way before TikTok really took off, but now she's gathered 7.6 million followers on that app, too. The type of content she creates spans a large variety of topics, but one theme is a constant: she's always unapologetically herself. That, plus her loyal fan base, is why Bliss made her a partner of the brand, specifically for its acne-focussed Clear Genius collection.