Laura Mercier Pure Canvas Primer - Hydrating Naturally, this water-based Laura Mercier Pure Canvas Primer - Hydrating ($20-$38) adds moisture — making it a good option for dry skin — but it also creates a protective barrier that allows face makeup to last longer. Oh, and did we forget to mention it's got a 95 percent approval rating from other shoppers, too? Image Source: sephora.com Laura Mercier Pure Canvas Primer - Hydrating $20 from sephora.com Buy Now