Light as, well, air, the Nars Air Matte Lip Colour (£23) isn't your superpigmented, indelible matte lipstick formula. Instead, it's soft and sheer and made to be moved around and diffused, whether you're going for a blurred lip look or more of a wine-stain effect. Apply it straight from the tube – the cushiony doe-foot applicator was made just for this formula — then use your finger or a brush to blur and blend to your heart's desire. It's available in 10 red, pink, and neutral shades, including Mad Rush (an orange red), shown here.