According to the brand, one bottle of the L'Oréal Paris Elvive Dream Lengths 8-Second Wonder Water (£10) sells every minute in the US, and in January 2021, the much-hyped formula makes its way to the UK. Suitable for all hair types (even though it says for long, damaged hair on the bottle), the Wonder Water is a very thin liquid conditioner (no, really, it has the consistency of some high-quality H2O) that helps soften, hydrate, and detangle strands in just 8 seconds using a patent-pending proprietary technology called "Lamellar technology".
Lamellar technology works similarly to micellar water — which uses micelles to trap dirt and remove it from the surface of the skin — but in the opposite way. Instead, the Lamellar technology delivers active ingredients called "lamelles" throughout your hair, however, the lamelles only target the areas along the hair cuticle that need to be repaired. They do this not through magic, but through chemistry: the positive charges of the lamelles attract to the negative charges of damaged areas of hair, delivering the hair-coddling active ingredients to repair the hair fibre exactly where it's needed.