The Best Vegan Beauty Brands to Shop
Vegan Hair, Makeup, and Skin-Care Brands That You Can Feel Good About Buying
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E.l.f. Cosmetics is 100 percent vegan and cruelty-free. It's even recognised by PETA as a member of its Beauty Without Bunnies program. If you're looking for affordable vegan cosmetics products, this is the brand for you. The Poreless Putty Primer (£9) is a TikTok-famous primer that helps makeup go on flawlessly.