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KVD Vegan Beauty XO Lip Gloss

Available at Boots from 19 Feb., the KVD Vegan Beauty XO Lip Gloss, is the brand's first ever lip gloss (yes, really!). The formula, which smells like crème brulée, is vegan (obviously), comes in seven shades, and features a high-shine finish and medium coverage capacity. We love how the formula feels creamy on lips — nearly balm-like — versus sticky and tacky, and the fact the shades feel more subversive than sweet, like Magnolia (a chestnut brown) and Azalea (a deep cranberry).