According to Priyanka Ganjoo, the Underlined Kajal Eyeliner in Purply Pataka ($20) took the longest time to develop to achieve that true, neutral mauve. Named after the Hindi word for fireworks, this shimmery, purply mauve shade works with both warm- and cool-toned looks. You can really unleash your creativity with this shade — swipe it all over your lid, colour block, or add a pop of colour.