This month, Vita Coco — the UK's popular coconut-water brand — expands further into the beauty space with hair-care products (it also sells an organic coconut oil that can be used on the hair and body). Unsurprisingly, all of the cleansers, conditioners, and treatments in the collection contain coconut — up to 31 percent in each formula — which is sourced from small family farms. With no product costing more than £13, Vita Coco Haircare is broken up into three ranges: Vita Coco Nourish, which includes a shampoo, a conditioner, and a mask aimed at hydrating the hair; Vita Coco Repair, which is made up of a shampoo, a conditioner, and a serum to help repair damage and smooth frizz; and Vita Coco Scalp, a three-piece collection that also includes a shampoo and a conditioner as well as the Vita Coco Scalp Coconut & Guava Hair Scrub (£13), which both physically and chemically exfoliates the scalp using a combination of walnut and coconut shell powder and pineapple extract.