Ushkowitz's favourite product from Joah is the one responsible for her glowing skin: the Golden Daze Sunless Tanning Drops ($15). "I was terrified of tanning because anything tanning meant orange to me," said Ushkowitz. "But these are so subtle that you can control the result which is the dream. Especially over the summer — I'm really trying to stay out of the sun as much as possible and wear hats — so to be able to get that glow without actually having to bake in the sun is dreamy." So dreamy, that the self-tanner is making it into her wedding day makeup look.
Aside from just being able to give her a nice glow, the new Joah collection is also a good fit for her fanbase — something that was very important to her. "I have this incredible army of fans and followers on social media that I grew up with," Ushkowitz said. "They're paying off college debt, so to have really affordable and accessible products that, I can still really speak to and believe in, is really important and valuable to me."